OSA
new visions between
art and business

OSA, new visions between art and business, aims to create beneficial multidisciplinary connections between the contemporary artistic cultural sector and the business sector.

Two only seemingly distant dimensions that nevertheless, when put in a virtuous relationship, are able to generate benefits for the artists, the companies involved and their employees, with an economic and social downstream effect on the territory and the environment.

Painting, sculpture, installations, photography, video, and performance actions are the languages with which contemporary art expresses itself. When effectively applied to the productive and communicative spheres of business, they can produce interesting new outcomes that contribute to the cultural welfare of civil society.

Communicating with art is the choice of many companies today. The values conveyed help increase brand awareness and positioning and allow the company to stand out from competitors.

Through shared thinking and co-participation in the creative process, artists, entrepreneurs, collaborators and employees bring new visions and perspectives that act on the development of the community to life.

A new and effective alliance useful for the future of the enterprise and for autonomous artistic expression.

The project is inspired by the reknowned artist Maria Lai (Ulassai, 1919 - Cardedu, 2013) and that of the enlightened Italian entrepreneur Adriano Olivetti (Ivrea, 1901 - Aigle, 1960). She expressed herself through art, he in his liberal business vision, both believed and worked on the value of human beings in the community.

"Art, for it to be called as such, must do something for others. It must be able to give something."
Maria Lai

"I want Olivetti to be not just a factory, but a model, a way of life. I want it to produce freedom and beauty because they will be the ones, freedom and beauty, who will tell us how to be happy!"
Adriano Olivetti