OSA | Collaboration Methods
Thanks to the shared relationship and knowledge among the artist, entrepreneur, and individuals working within the company, new scenarios, perspectives, and developments unfold.
For the experience to be effective and productive, listening, dialogue, and inclusivity are essential from both parties. If the company ensures and preserves the artistic freedom and autonomy of the artists, they, upon entering the business world, creatively grasp its specific peculiarities.
This hybridization becomes a significant impetus for the company's business and the artist's exploration, a fruitful union from which revolutionary communication and marketing models emerge, with an extraordinary societal impact.
A drive towards beauty and new visions arises from the artist's fresh perspective, allowing them to contribute to the success of the company. Coexisting diverse disciplines to construct novel cultural narratives capable of generating ideas and innovation serves as a growth accelerator.
The artistic duo Plastikhaare during the performance "Ad una vera pia donna dei simili fili misi e annodai" held at mtn | temporary navile museum in December 2022.
By engaging with the company, the artist can, where possible, work on its history and specifics, bringing forth memories, personal stories, testimonials, and images. A wealth of individual and collective memory is enhanced through the artistic project, creating perceptual experiences of great cohesive strength. An enriching exchange takes place, resulting in the fruit of shared thinking-the beauty of an idea that is conceived and brought to life.
The intervention methods vary and are identified based on the synergies that arise and the peculiarities of the two project collaborators, the company's production sector, and the artist's vocation. Additionally, another opportunity arises in the creation or integration of works into the company's collection.