what

OSA enables fruitful collaborations that can create numerous benefits for both sectors.

Since time immemorial, artists have had the ability to understand the changes taking place, the ability to anticipate the times through their receptivity and artistic expression, and, thanks to OSA, they can access interesting assignments, obtain support, implement their vocation and bring their decisive insight up to unprecedented solutions.

Through the synergy between art and business, new visions of the world are foreshadowed for incorporation into the present, leading to action with participatory awareness toward the future.

2019 / 2022
22 exhibitions | 99 artists
245 pages of press review

mtn | museo temporaneo navile is a project of artists Silla Guerrini and Marcello Tedesco, director and curator, supported by Valdadige Sistemi Urbani and under the Patronage of the Municipality of Bologna in Collaboration with the Navile District.
It stems from the desire to create an experimental center dedicated to art in the heart of the Navile district, enhancing the potential of one of the most populated and multi-ethnic areas of the city of Bologna.
“Thinking about a museum rooted in and in dialogue with the urban context seemed to us an extraordinary idea, something valuable to offer to the inhabitants of the area, first of all, but also to all the citizens of Bologna.”

The museum, conceived as a kind of organism that fits harmoniously into the life of the city, is thus not a place to celebrate cultural phenomena in their partiality in an abstract way, but a vital center where to convey and share artistic experiences that can rhythmically dialogue with contemporaneity.

mtn | museo temporaneo navile in four years of activity has contributed to the sales of Trilogia Navile, in Bologna. Thanks to the spillover of value to the territory that art generates, the project has fostered an increase in the perceived value of properties that were previously unsold.

May 11-14, 2023
“Air, Water and Fire,
50 Years of Passion”

The exhibition, focused on the historical memory of the company, emotionally involved the employees and created a strong moment of unity for the sales force and the entire company.
To mark the 50th anniversary of the company's founding, ATI - Mariani Thermo Group organized a series of celebratory events including, at the Damasco Art Exhibition gallery in downtown Cesena, the exhibition, “Air, Water and Fire, 50 Years of Passion.” Artist Silla Guerrini curated the exhibition and created a site-specific installation entitled “La selva” using products from the Romagnola company's smoke sector. An unprecedented enhancement that generated an interesting shift from functional to artwork in the product.

The Mariani brothers say that the idea of linking art to business activities proves to be an interesting strategy that allows the same content to be shared through a transversal gaze and action.
“For the 50th anniversary of the founding of ATI, we were accompanied by Silla Guerrini through a path of memories, feelings and emotions that we could hardly have brought out on our own. Sharing work activities generate important bonds between people.”
Fabio and Marco Mariani

This is why major corporations have engaged in a dialogue with contemporary art: Fondazione Prada, with rich corporate collections of masterpieces; Banca IntesaSanpaolo, by enhancing its extensive art collection; Enel, supporting the activities of the Maxxi Museum in Rome. Illy Caffè, Fiat, the historic Cantina Antinori, and others have been running projects related to contemporary art for years. The University of Venice, Cà Foscari, explores synergies between the two worlds through experiments that go beyond mere patronage, giving rise to new business models.

 Smaller corporate entities have chosen to invest continuously in projects related to contemporary art, with a keen focus on emerging Italian artists who are better suited to manage the budget.