OSA | a tool for collective growth
Institutions, the corporate world, and people have realized that art basically works for social welfare.
The entry of art into the company and its effects promote increased reputation, visibility and increase the power to attract new customers. In addition, businesses that can generate the shared values between art and business enter the corporate welfare plan, which enjoys tax benefits.
Art is inclusive: it unites the object and the subject, it does not separate but integrates by inducing vital new reflections, it improves and raises awareness, and it leads to the sharing of essential and meaningful content. It increases workers' motivation and satisfaction to the benefit of their relationships. It changes the perception of the work environment that offers more opportunities for growth. Personal needs gain equal importance to professional needs.
For the artist to approach the corporate world is a gesture of great openness. They have a vision that, through their insights, proves stimulating. The works they make, since they cannot be understood with usual tools, require effort, and this awakens the critical sense, curiosity and imagination and changes the outlook towards art and the world.